I wrote in March about Trinity Mirror’s surprise launch of a new daily printed newspaper – New Day.
I found it uninspiring, but the worst crime I thought – for a print medium – was the proliferation of typographic or grammatical errors. In its first week. Was it a suicide message?
Its target audience was supposed to be readers who no longer bought a newspaper. Well, guess what…..they’re not buying New Day.
It’s just been confirmed that the last edition will be published on Friday, just 2 months after a fanfare launch. The hope had been to sell 200,000 copies a day, the reality was closer to 40,000.
So New Day will soon be Old News.
The digital revolution continues.